In the five D's of web site production, which D comes second in the sequence?

• A. Define
• B. Discover
• C. Deliver
• D. Develop

Answer: (A)

The sequence is about turning initial research into a concrete plan before building. After the discovery phase, where you gather business goals, user needs, and constraints, you move to Define. Defining translates those insights into a clear plan: the project scope, requirements, success metrics, target audience, and constraints. This step sets the direction for everything that follows, ensuring design and development are aligned with what the site must achieve. If you skip Define, you’d be building without a shared understanding of goals and constraints, which risks scope creep and misaligned outcomes. The other stages—Discover starts the process, and Develop and Deliver come later as you design, build, test, and release.