The CARP principle that uses repeated visual elements to unify the design is which?

• A. Alignment
• B. Repetition
• C. Proximity
• D. Rhythm

Answer: (B)

Repetition is the principle that uses repeated visual elements to unify the design. By consistently applying aspects like color palettes, typography, icons, and shapes across pages or screens, you create a cohesive look and feel that ties different parts of the interface together. This consistency helps users recognize patterns, strengthens brand identity, and makes the experience feel intentional and well organized. While rhythm can relate to the feeling of movement created by repeating elements, within CARP the term for the use of repeated elements to unify the design is repetition. Alignment focuses on lining up edges, and proximity groups related items by closeness, so they address structure and organization rather than repeated visual cues.