What describes the intended look and feel of a design?

• A. Mood board
• B. Word list
• C. UI design
• D. TAR

Answer: (B)

The intended look and feel is captured by a mood board. A mood board is a visual collage that brings together colors, typography, imagery, textures, and sample layouts to communicate the overall aesthetic and emotional tone the design should convey. It helps designers and stakeholders align on the desired style before creating detailed UI elements, making it easier to steer decisions about visual direction.

A word list, by contrast, outlines vocabulary and tone of voice for writing and messaging, not the visual appearance. UI design refers to the actual interface layout and interactions, not just the overarching aesthetic direction. TAR isn’t relevant to describing look and feel. So the mood board best represents the intended look and feel.