Which activity is a primary component of Site Strategy?

• A. Defining the audience
• B. Writing unit tests
• C. Setting up servers
• D. Configuring backups

Answer: (A)

Site Strategy is about guiding how a site will meet user needs and business goals by understanding who will use it and what they need to accomplish. Defining the audience is the best choice because it establishes who the site serves, what problems it should solve for them, and what content and navigation will best support those users. This foundational understanding informs content strategy, information architecture, and feature prioritization for the whole project. The other options belong to implementation and operations rather than strategy: writing unit tests is about quality assurance, setting up servers is about infrastructure, and configuring backups concerns data protection and reliability.