Which CARP principle unifies the design, adds visual interest to the design and creates a strong visual flow through the design?

• A. Alignment
• B. Repetition
• C. Proximity
• D. Rhythm

Answer: (B)

Repetition in CARP design repeats visual cues throughout the layout—colors, shapes, typography, or spacing—to tie disparate parts into a single, cohesive system. That repetition creates unity, so the design feels deliberate and connected. It also builds rhythm: when you see the same elements repeated at regular intervals or in a deliberate pattern, the eye moves smoothly from one area to another, producing a clear visual flow. You can vary the repeated elements slightly—different sizes, weights, or tones—to keep things interesting while maintaining the overarching structure.

Alignment, while it helps the eye follow edges and creates order, doesn’t inherently unify the whole design or generate movement across the page. Proximity groups related items to reduce clutter but doesn’t by itself establish repeating cues across the layout. Rhythm is related to repetition, but repetition is the mechanism that most directly achieves both unity and a guiding flow through the design.