Which ERBU design principle moves the viewer's eyes through the design?

• A. Rhythm
• B. Unity
• C. Balance
• D. Emphasis

Answer: (A)

Rhythm moves the viewer’s eyes through the design by creating a visual tempo through repetition and variation. By repeating elements—such as shapes, lines, colors, or spacing—in a deliberate pattern, rhythm guides attention along a path, leading the eye from one area to the next and creating a sense of flow across the layout. This makes the composition feel cohesive while simultaneously directing movement, which is exactly how you nudge someone to scan a page or screen in a specific sequence.

Unity focuses on harmony and coherence among elements, balance distributes visual weight for stability, and emphasis draws attention to a single focal point. None of these inherently create that guided progression of the eye as rhythm does.