Which item represents the visual and tactile feel of a design?

• A. Mood board
• B. Word list
• C. UI design
• D. TAR

Answer: (A)

Capturing the visual and tactile feel of a design is done with a mood board. A mood board brings together images, textures, color palettes, typography, and sometimes material samples to convey the overall vibe and sensory impression of a project. By blending photos of textures like fabric, paper, or metal with color swatches and font choices, it communicates not just what the design looks like, but how it might feel in real life. This helps designers and stakeholders experience the atmosphere—the warmth, ruggedness, elegance, or playfulness—before committing to layout or interactive decisions. A word list focuses on language rather than visuals or tactile sensations, and UI design is the actual interface that follows after the aesthetic direction is set. TAR isn’t a tool used to express look and feel.