Which rule is part of successful branding: Display logo on every page?

• A. Choose a new logo
• B. Display logo on every page
• C. Use random colors
• D. Hide branding in footer

Answer: (B)

Displaying the logo on every page reinforces brand recognition and provides a stable anchor across the site. When the logo appears in a consistent location on each page, users quickly learn to identify the brand, which builds trust and helps them orient themselves. This consistency makes the interface feel cohesive, improving usability because people don’t have to guess who the site belongs to or where branding information lives. Changing the logo from page to page would dilute identity and confuse visitors. Using random colors breaks the visual rules that anchor the brand, making the site feel inconsistent and less professional. Hiding branding in the footer reduces visibility, so visitors may not realize the brand behind the content. A practical approach is to keep the logo in a predictable spot, ensuring it’s clear and accessible so users always understand who they’re interacting with.