Which SEO practice involves using keywords that appear in the site URL?

• A. Place keywords into the URL
• B. Use random slugs
• C. Avoid keywords in URL
• D. Use numbers only

Answer: (A)

In SEO, the URL acts as a quick topic signal for both search engines and users. Placing keywords into the URL makes the page’s subject clear from the link itself, which helps search engines understand what the page is about and can improve relevance for those terms. It also boosts user trust and click-through when readers see a descriptive slug that contains the target keywords, rather than a vague or numeric path. A descriptive slug like /keyword-research or /seo-best-practices communicates the page topic at a glance, which is why this practice is favored. In contrast, random slugs, avoiding keywords, or using numbers only don’t convey topic and miss valuable signals for ranking and user comprehension.