Who is responsible for setting project goals?

• A. strategist
• B. designer
• C. usability expert
• D. project manager

Answer: (A)

Setting project goals is about defining where the project should go and what success looks like, in line with business aims and user needs. The strategist handles this by envisioning the product direction, translating business objectives into measurable goals, and establishing how progress will be judged. They provide the north star that guides decisions across design, development, and testing.

The project manager keeps the plan, schedule, and resources on track to reach those goals, handling scope, timelines, and risk. Designers focus on how the product will look and flow, while usability experts concentrate on user experience and research. They shape how to achieve the goals, but the formal setting of the goals themselves rests with the strategist.